During the COVID-19 pandemic, companies realized their digital capabilities were insufficient. Hoping to return to pre-pandemic normalcy is no longer a valid strategy. Employees and customers expect high levels of digitization now. Yet, 84% of digital transformation projects fail at the adoption phase. It doesn't need to be this way. The words “digital transformation” may have outlived their useful life and are now only contributing to the growing levels of confusion. Digitization strategies should first focus on engagement rather than transformation. When digital tools are designed (and tested) well, they're engaging; people use them, and the gained efficiency is highly valuable and may even pay for the investment it took to build. However, the resulting data can produce compelling, actionable insights that can transform existing products and services into multiple new revenue streams.

As we enter into this era of ever-expanding digital engagement that requires highly user-centric digital design where data transformation is the key to growth, companies require robust digital strategies that are customized to work within their environment.

Learn about digital strategies and best practices that have worked well in many complex organizations and may help take your digital transformation plans to a whole new level. Join Frost & Sullivan for a lively and interactive dialog about the experiences of organizations that have implemented digital transformation in their organization the right way. Best practices, cautionary case studies, and an actionable roadmap will be shared across multiple organizational functions, including finance, sales and marketing, human resources and information technology. Adopting a user-centric design mentality and an agile methodology are the first steps in successfully completing a digital transformation journey, regardless of the size or ambition of the project (indeed, smaller, incremental changes could adequately prepare the organization for much larger digital endeavors).

Thursday, August 4, 2022
8:00 AM PDT