Digital or Demise—How to Embrace and Implement Digital Transformation Successfully

COVID-19 was a massive wakeup to companies, across size and sectors, who quickly realized their existing digital infrastructure was insufficient. As the world slowly emerges from the pandemic, customers demand frictionless, digitally-enabled solutions. However, 84% of digital transformation projects fail at the adoption phase.

It doesn't need to be this way.

Digitization strategies should focus on engagement rather than transformation. When digital tools are designed (and tested) well, they're engaging—people use them—and the gained efficiency is highly valuable and may even pay for the investment it took to build. However, the resulting data can produce compelling, actionable insights that can transform existing products and services into multiple new revenue streams.

As we enter into this era of ever-expanding digital engagement that requires highly user-centric digital design where data transformation is the key to growth, companies require robust digital strategies that are customized to work within their environment.

Join Frost & Sullivan for a lively and interactive dialog about the experiences of organizations that have implemented digital transformation in their organization the right way. Best practices, cautionary case studies, and an actionable roadmap will be shared across multiple organizational functions, including finance, sales and marketing, human resources and information technology. Adopting a user-centric design mentality and an agile methodology are the first steps in successfully completing a digital transformation journey, regardless of the size or ambition of the project (indeed, smaller, incremental changes could adequately prepare the organization for much larger digital endeavors).

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