Growth Opportunities for Global Subscription Video on Demand (SVOD) Services

COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify

This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV). The booming SVOD market presents immense growth potential. In 2021, the global SVOD market earned revenues of $87.30 billion, an increase of 24.5% over 2020.

Growth in 2021 was mainly attributed to an increase in paid subscriptions (led by the creation of original content), acquisition of top-tier programming, and the proliferation of platforms available. The COVID-19 pandemic has catalyzed the SVOD market since 2020. Both revenues and paid licenses increased at extraordinary rates, leading to more companies entering the market and numerous new offerings in the space.

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