Private Label Programs: What Are the Significant Growth Opportunities in the Automotive Aftermarket?
Suppliers and distributors likely to transition to new business models with a digital-first strategy centered on sustainability and accessible price points
Overview
This analysis delves into the private labeling in the automotive component industry, focusing on passenger vehicle and light truck classes 1–3 in North America and classes A–F (multi-purpose vehicles, sports utility vehicles, vans, pick-ups) in Europe with a focus on imports from best cost country (BCC) landscapes in Asia.
What are the prominent private label (PL) programs and initiatives driving growth in the aftermarket in North America and Europe?
Which components and areas should suppliers prioritize for PL offerings to optimize their growth strategies?
Who are the key suppliers and partners involved in PL, and how are the changing roles of value chain participants impacting growth?
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