Growth Opportunities Sparked by Customer Perspectives on UCC Technologies
Empowering Next-Gen Collaboration: How Will Changing Customer Perspectives Help to Supercharge UCC Innovation?
Overview
In the digital age, businesses are pivoting investment strategies in unified communications and collaboration (UCC) due to factors like remote and hybrid work models, evolving workforce dynamics, and shifting customer preferences amid dynamic macro-economic conditions. Frost & Sullivan's voice of customer (VoC) analysis underscores that enhancing customer experience (CX), fostering team collaboration, and attracting skilled talent are key drivers that influence UCC purchase decisions. Despite these drivers, customers face challenges like security risks, integrating multi-vendor solutions, and aligning IT investments with growth strategies. This presents new opportunities for UCC providers to adapt their solution portfolios.
This also raises some critical questions:
Which best practices will help your teams modernize workspaces to support remote/hybrid work and maximize employee/customer engagement?
How will you analyse UCC investment plans, technology budgets, and purchasing preferences of enterprise customers?
What aspects and functionalities of UCC solutions are most critical for customer success and how can providers strategies to include these into their value proposition?
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