The North American connected car market is incorporating technologically advanced services into vehicles. By initiating connected services, such as vehicle DTC and eCall, into the present-day remote car-to-home and biometric authentications, automakers focus on increasing awareness of these services among users to improve connected vehicle penetration. With the shift in vehicle usage during the pandemic, automakers have quickly changed business models, particularly across premium OEMs, to adopt a feature-on-demand post-service trial period; however, the mass market still relies on active subscribers.
The North American connected car report discusses OEMs with the highest sales in North America, focusing on embedded and tethered connectivity. The connected services provided by each OEM are categorized into 8 segments.
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