India’s telematics market is undergoing a transitional phase, with major growth opportunity awaiting telematics services providers (TSPs), original equipment manufacturer (OEMs), mobility start-ups, network providers, AIS-140 manufacturers, and other related stakeholders. To succeed in this market where fierce competition and aggressive pricing dominate, companies must consider key parameters including local market know-how, multi-channel sales and marketing approaches, and partnership network outreach. Companies also need to position their products as necessary productivity improvement tools rather than as luxury products. This approach will help them get small and medium fleets to adopt fleet management solutions (FMS), thereby increasing these competitors’ market share.
The connected truck telematics ecosystem in India is diverse, with players from totally different core business areas wanting revenue share. Telematics companies, automotive companies, telecom companies, and IT companies are all active in this space and offer telematics solutions and hardware to customers across the country.
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