The central concept of the Metaverse is straightforward but intriguing: a persistent 3D world where an infinite number of people can interact with one another in real time.
• The term Industrial Metaverse refers to an always-on 3D environment where digital twins provide virtual replicas of the physical machinery, production line, vehicles, grids, and even cities and humans.
• Forward-looking businesses are already using digital tools to build customer relationships and, to these businesses, the Metaverse will be a natural next step, offering improved capabilities through immersive experiences, live customer interactions, and personalization features.
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