Frost & Sullivan defines Communications Platforms as a Service (CPaaS) as any cloud-based platform that enables developers to programmatically embed voice, video, chat, and messaging services within their business or consumer applications. In nearly all cases, the embedded communications and collaboration services leveraged through a CPaaS are a feature of the larger application and are rarely the primary focus of the application. For example, consumer-focused ride-sharing applications require a means for a driver and passenger to connect via SMS or a voice call. CPaaS can be leveraged to deliver the communications features of the application, enabling the developers to focus on the mission-critical aspects.
• CPaaS solutions represent a significant departure from the way businesses of any size have become accustomed to purchasing and deploying communications.
• Their value proposition lies in providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows.
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