A high smartphone penetration rate will boost mobile advertising sector growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented reality (AR)/virtual reality (VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by Big Data-enabled targeting magnifies the possibilities of engaging customers.
• Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.
• How is the growth of this sector in regions like North and Latin America (NALA), Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA)?
• Explore various segments like in-app, mobile web, and mobile video advertising.
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