A high smartphone penetration rate will boost mobile advertising sector growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.
• The analysis evaluates the global mobile advertising sector, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This analysis focuses on in-app, mobile web, and mobile video advertising.
• Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027.
• Asia-Pacific will advance as the biggest segment in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the sector becomes established.
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