The central concept of the Metaverse is straightforward but intriguing: a persistent three-dimensional (3D) world where an infinite number of people can interact with one another in real time. The term Industrial Metaverse refers to an always-on 3D environment where digital twins provide virtual replicas of the physical machinery, production line, vehicles, grids, and even cities and humans.
• How are forward-looking businesses currently using digital tools to build customer relationships?
• In what ways do businesses anticipate the Metaverse will offer improved capabilities compared to existing digital tools?
• What are some examples of immersive experiences that businesses expect to offer in the Metaverse?
• What types of personalization features do businesses foresee implementing in the Metaverse to better cater to individual customers?
• What challenges or barriers do businesses anticipate when transitioning from current digital tools to the Metaverse?
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