X
How Will AI-Powered Cloud Communications and Collaboration Catalyse Business Transformation?

The Customer Imperative to Build a Digital Communications Foundation

The world of business communications is undergoing a massive transformation driven by evolving workplaces, disruptive technologies, globalization, and shifting customer preferences. As remote, hybrid, and flexible work becomes mainstream across industries, organizations must adapt their cultures and workflows, as well as update their IT and communications capabilities to improve workforce productivity and engagement and boost customer value– Have you identified the best-fit technologies, tools, business models, and strategies to capitalize on this transformation?

Advancements in artificial intelligence (AI), programmability, cloud services, Internet of Things (IoT), and other enabling technologies are powering next-level operational efficiencies and enhanced worker and customer experiences (CX). Businesses that fail to re-strategize and migrate to the latest communication tools will inevitably find themselves scampering for the right solutions, falling behind competitors in tomorrow’s world of “anywhere, anytime communications.”

• Has your organization identified the right strategies to improve CX and employee experience (EX)?

• How will you evaluate and compare enabling technologies for successful workplace transformation?

• Do you have a framework to navigate internal and external growth challenges in this sector?

Shifting work environments are now casting the limelight on EX in the fight to attract and retain skilled workers. Increasing customer and worker digital maturity is intensifying the need to adopt modern communications and collaboration solutions to gain a competitive edge in the era of digital agility. A strong digital foundation can help organizations address other pressing concerns:

  • Maximizing equity and inclusion to capitalize on the right growth opportunities.
  • Integrating field/frontline workers with the rest of the organization.
  • Optimizing workflows with integrated business communications.

How will you adapt to changing customer value chains to differentiate your solutions portfolio?

Innovation that fuels growth pipelines

Microsoft

Through visionary scenarios leveraging mega trends and pioneering the use of industry best practices, Microsoft has succeeded in establishing itself as the leader in the global Unified Communications as a Service (UCaaS) sector. For almost two decades, Microsoft has led the charge toward integrated, desktop-centric communications user experiences. Microsoft Teams is the culmination of the vendor’s vision towards a single pane of glass that enables users to click to message, call, meet or share files. Microsoft envisioned Teams as a platform that will deliver a variety of communications services and make them available within the applications and workflows where users spend most of their time. Owing to its visionary approach to business communications and effective alignment with mega trends, Microsoft stands out among UCaaS providers today with one of the most compelling solutions that resonates with most organizations as it effectively addresses their evolving business models and communications requirements.

“The business communications industry keeps reinventing itself. Technology roadmaps and value propositions are being re-envisioned to capitalize on advancements in AI, programmability, and other enabling technologies.”—Elka Popova, VP of Connected Work Analytics at Frost & Sullivan

Technology and Service Providers, Are You Ready to Capitalize on the Opportunity?

The building AI momentum in unified communication is opening innovative ways for businesses to enhance productivity and maximize operational efficiencies. This unleashes a vast array of use cases to tap into data-driven decision making to improve CX and EX. Innovative technology developers and service providers are capitalizing on these growth opportunities. The question is: How will YOU identify and implement best-fit growth processes and strategies?

As different stakeholders grapple to embrace this new environment, they face a complex landscape marred by the following barriers:

  • Macro-economic uncertainty
  • Maturing sectors and rising competitive intensity
  • Evolving regulatory and compliance mandates
  • Innovation monetization
  • Customer investments in legacy technologies

Amid these challenges, technology developers and service providers need to deliver compelling value propositions backed by robust technology roadmaps and innovative go-to-market strategies to overcome barriers to growth.

• How will you ensure that the communication solutions you provide are secure and reliable enough to maximize customer investments?

• What are the most important collaboration features and functionalities that your customers prioritize?

• How do you measure the ROI on your unified communications investments?

• What are the potential risks and challenges associated with your current solutions portfolio? Do you have a strategy in place to mitigate these?

Are You Ready to Evaluate Your Unified Communications Alignment and Transform Your Business?

To navigate evolving business ecosystems, companies across the ICT continuum must identify and overcome crucial growth barriers. The key to success is finding the right opportunities that align with your growth vision and implementing the best-fit strategies. Frost & Sullivan has six decades of experience in connecting global mega trends, emerging technologies, and new business models to drive radical growth. We help companies identify, evaluate, and prioritize best-fit opportunities that empower them to thrive through change.

Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in Unified Communications. This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:

  1. Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  2. Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
  3. Join Frost & Sullivan's Growth Council and gain access to think tanks focused on the transformational growth strategies for Unified Communications.
  4. Designate your company as a Companies2Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of transformation!