Are Digital Investments Powering Effective Transformation for Your Organization?
The Customer Imperative to Keep Pace with Evolving Ecosystems
Organizations of all sizes, industries, and geographies acknowledge the importance of digital transformation in maintaining a competitive edge. However, despite substantial investments in digital technologies, businesses fail to achieve the desired outcomes. The problem lies in keeping pace with constantly evolving challenges: geopolitical chaos, shifting customer requirements, changing regulations, and profound workplace transformation.–Have you mapped your digital transformation journey to align with the mega trends impacting your ecosystem?
Organizations have already adopted a broad berth of unified communications and collaboration (UCC) applications, services, and endpoints. Further, multiple factors (e.g., hybrid work, shifting workforce demographics, and customer preferences) are driving deeper and wider UCC implementation in customer environments. Video conferencing, team messaging, and robust mobility applications are most widely adopted to keep workers and workflows connected.
• How will you identify the right digital tools to empower your workforce and accelerate workflows?
• What framework do you have in place to measure the return on your digital investments and their impact on your company’s KPIs?
• How will you leverage technologies to better engage with your supplier, partner, and customer ecosystems?
As organizations continue their UCC adoption and increase usage across various solutions, they need help effectively integrating UCC capabilities with workflows. Trusted providers can help optimize deployments and progress them past the management and maintenance phases to the next level of quantifiable transformation.
Rationalizing existing investments and prioritizing new investments that are best aligned with key company challenges and objectives will be part of holistic transformation strategies for the long term.
• What investment strategies will help you maximize resilience and boost business continuity?
• How will you ensure that your digital transformation program can flexibly adapt to unforeseen future events?
Innovation that fuels growth pipelines
Vonage
Vonage Communications Platform (VCP) is a unifying platform for business communications services, including unified communications as a service (UCaaS), contact canter as a service (CCaaS), and CPaaS capabilities via APIs. VCP enables rapid development of new products and solutions in response to shifting market demand and requirements.
Vonage’s VCP strategy fundamentally changes how the provider views its own success and growth. While Vonage’s competitors in the UCaaS and contact centre market require ever-increasing user adoption and customer spend to drive growth, VCP enables Vonage to take a more holistic approach to the consumption of its platform.
Ultimately, the VCP platform enables Vonage to capture customers’ wallet and mind share by giving businesses a solution that meets their exact needs and requirements, rather than settling on plain vanilla UCaaS, CCaaS, or video meeting packages.
Technology and Service Providers, Are You Ready to Become Holistic Transformation Partners?
Leading UCC platform and service providers are investing heavily in innovative technologies, including artificial intelligence (AI)-powered collaboration and API-driven workflow communications to address the future of work. Those that are not, may miss an opportunity to boost growth rates and gain a competitive advantage.
As the voice services sector matures, leading providers are focusing on delivering full-stack solutions comprising robust enterprise telephony, video meetings, team collaboration, and integrated customer experience (CX) management capabilities. Effective provider sales motions focus on top customer concerns:
Enabling internal collaboration to boost productivity
Improving CX
The widening intersection of physical spaces and technology is expanding the scope of customer decision makers and influencers. Human resources, facilities, security, and other personnel are becoming more important stakeholders for UCC providers and resellers to engage with.
• How will you transform traditional sales engagement to capture new growth opportunities and address the requirements of a broader stakeholder ecosystem?
• How are you leveraging innovative business models and other compelling incentives to win customer communications transformation projects?
• How will you improve your vertical practices to enhance customer workflows and empower both desk workers and frontliners?
• Do you have an integrations strategy in place to ensure that your communications solutions fit into holistic digital transformation programs?
Are You Ready to Evaluate Your Unified Communications Alignment and Transform Your Business?
To navigate evolving business ecosystems, companies across the ICT continuum must identify and overcome crucial growth barriers. The key to success is finding the right opportunities that align with your growth vision and implementing the best-fit strategies. Frost & Sullivan has six decades of experience in connecting global mega trends, emerging technologies, and new business models to drive radical growth. We help companies identify, evaluate, and prioritize best-fit opportunities that empower them to thrive through change.
Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in Unified Communications. This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:
Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
Join Frost & Sullivan's Growth Council and gain access to think tanks focused on the transformational growth strategies for Unified Communications.
Designate your company as a Companies2Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.