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  • Frost Radar—Asia-Pacific Customer Experience Outsourcing Services, 2022
    A benchmarking system to spark companies to action—innovation that fuels new deal flow and growth pipelines

    Research Overview

    Organizations across the board realize the significance of delivering excellent customer service as a competitive differentiator. Customer experience (CX) outsourcing services play an increasingly vital role in building a robust end-to-end customer journey as customer-centricity takes center stage. Providing contextual, proactive, seamless, and personalized experiences is imperative for staying competitive and relevant in their market. This shift brings greater attention and investment opportunities to the CX outsourcing services market.

    The CX industry is increasingly more tech-intensive as advanced technology solutions create seamless and effortless CX while reducing costs across front- and back-end operations. The complexity of deploying technologies has led organizations to partner with CX outsourcing service providers to redesign their legacy contact centers and create digitally enabled intelligent customer engagement hubs.

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