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  • How will Big Data Analytics Power the Growth of the Global Airlines Industry?
    Demand for personalized travel experiences sparks growth strategies among carriers and technology companies

    Research Overview

    Although airlines have access to large, diversified datasets from multiple fields, few use them adequately to respond to market trends and customer needs. Airlines need to invest in digitalization and maximize their use of the available technology. Also, cybersecurity incidents are increasing across global airlines as the growth in interconnected solutions has created a vulnerable data ecosystem, resulting in the creation of various data regulations across regions and monitoring efforts to increase sensitive data security. These factors, in addition to increased focus on data privacy globally, will intensify airlines’ spending on cybersecurity solutions. As such, the adoption of data platforms that enhance operations and commercial activities will likely escalate during the next decade.

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