Business class revenue was a key growth driver for airlines as they attempted to resurrect from COVID-19 pandemic-related service disruptions. The emergence of the new traveler segment, the luxury leisure traveler, ensured business class cabins remained fully booked throughout the seasonal tourism periods. Overall, passenger preference for privacy on board aircraft was high, which led to many passengers opting for business class travel, despite higher fares.
Airlines have been experimenting and innovating around many avenues, such as improving service quality, adding new service elements, sustainability, and new fare structures. While lie-flat seats and direct aisle access were considered benchmarks before the pandemic, seats equipped with doors for increased privacy are the new benchmark for passengers. On the sustainability front, direct contribution from original equipment manufacturers (OEMs) is scarce, while airlines are trying to implement sustainable best practices within their business class cabins.
GROWTH PIPELINE DIALOG™
Take your first step towards achieving growth-centric solutions with our
Growth Pipeline Dialog™. Speak to our industry experts in a complimentary open discussion that will spark innovative thinking and growth opportunities that will benefit your organization.