This analysis covers the global SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection.
Even though COVID-19 no longer has the same effect as it did initially, the SVOD sector has plenty of room to expand. Three main factors will drive growth, in terms of revenues and paid licenses:
• Younger generations prefer VOD services rather than TV because they are cheaper and offer the flexibility to watch content at any place and time.
• More people will have access to ever faster internet connections and smart devices in upcoming years, expanding SVOD services.
• Penetration of SVOD services into regions such as Latin America or Africa remains limited but will continue developing.
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