A high smartphone penetration rate will boost mobile advertising industry growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.
• Evaluate primary regions like North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA).
• Explore segments like in-app, mobile web, and mobile video advertising.
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