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This analysis focuses on information technology (IT) health solutions and products that support the digital pharmacy sector. The COVID-19 pandemic has accelerated the application of digital health and virtual care across all healthcare verticals, including retail pharmacy. Much like other healthcare areas, retail pharmacy is having to readapt its care model into a new, innovative, and hybrid one to address pandemic-induced changes. This entails technological innovations across the care continuum, including ePrescriptions, management and workflow automation, tele-pharmacy, digital patient engagement and outreach, medication therapy management (MTM) complemented with data and technology support, and instant medication home delivery.

This analysis explores key factors driving and restraining growth in this industry. It examines the pricing and consumer factors, discusses innovative business models, and identifies the growth opportunities emerging from the changes in this space. Revenue forecasts up to 2027 have also been provided. The base year is 2021, and the forecast period is 2022 to 2027.