In the last few years, the practice of identifying someone based on their gender has lost importance. People have realized the extent of gender-based discrimination in society, in the workplace, and in the marketplace. More and more people have chosen to declare themselves nonbinary, to avoid being confined by the traditional definition of male or female. Gen Z and millennials have driven this gender-neutral movement and boosted the preference for gender-neutral products and services, primarily Gen Z.
• By 2030, Gen Zs will make up the largest percentage of both the working-age population and the consumers; therefore, gender-neutral policies and strategies will be a priority for businesses and governments.
• Gender-neutral products and services, gender-neutral pronouns, nonbinary workplace strategies, gender-neutral textbooks, and activities are some of the major strategies that will be implemented within the retail, education, and business administration space.
• It highlights sectors where this movement has been adopted already. The analysis also offers a detailed analysis of the strategies/ policies driving the gender-neutrality movement across the sectors.
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