The North American workwear and uniforms sector generated revenue of $10,559.5 million in 2022. Demand was driven by resurgent growth in employment after a drop-off during the early months of the COVID-19 pandemic and an inclination toward maintaining a professional look at the workplace. General workwear accounted for the largest industry share, primarily because of demand for white workwear. Revenue in this product segment is expected to increase at a compound annual growth rate (CAGR) of 2.8% through 2027 with demand coming from the hospitality, healthcare, and social and assisted living industries.
• Direct channel revenue is expected to grow at a higher CAGR because of the rising demand for corporate workwear, which accounted for 69.4% of the direct channel in 2022 and is projected to reach 70.6% by 2027.
• As hiring stabilizes and attrition rates decline, workwear and uniform rentals also will increase.
• Fabrics with innovative properties such as moisture wicking, stretchability, comfort, and wrinkle resistance are preferred as manufacturers cater to workers’ demands for blending fashion into work garments.
• Use of eCommerce platforms for sales can be an added advantage for workwear manufacturers.
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