Frost & Sullivan has identified that the healthcare industry is witnessing massive disruption because of the digital revolution and competitive threats from new market entrants.
COVID-19 exposed the strengths and weaknesses of healthcare organizations already striving to digitally transform their operations and create retail-like patient experiences and seamless delivery of services akin to consumer industries. A major focus in this regard is the digital front door, which is the virtual manifestation of a healthcare organization. In just a few short years, the digital front door has shifted from being a nice-to-have online presence to a critical part of every healthcare organization’s overarching digital health strategy.
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