Potential Growth Prospects in the Global Data Monetization Platform Sector
AI and digital advertising emerging as critical elements for telcos to create differentiation
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This Frost & Sullivan research examines the importance of data monetization to drive growth opportunities across various industry verticals. The report identifies 4 channels—data bartering, data brokering, insights bartering, and business intelligence—to provide a clear understanding of the business processes and evolution of data across the value chain. Among all industry verticals, telcos are uniquely positioned to monetize consumer data and increase business revenue. Large telcos are emerging as value-added solutions providers to progress beyond connectivity and stay competitive, moving up the value chain and offering advertising and media solutions by monetizing consumer data. The report highlights digital platforms and services as key components of the data monetization space. Insights-as-a-service is expected to emerge as the data monetization model of the future. Offering insights and adding predictive AI and business intelligence layers will be fundamental to product differentiation in the data monetization strategy. The study also identifies data security and privacy, location data, and digital data monetization platforms as growth opportunity areas for technology vendors and enterprises. data monetization strategy. The study also identifies data security and privacy, location data, and digital data monetization platforms as growth opportunity areas for technology vendors and enterprises.
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