Data centers are becoming vital for various business functions in the modern world. For example, enterprises increasingly outsource their data operations to third-party colocation service providers. These providers’ ability to scale in terms of physical space, adequate power supply, cooling systems for servers and network connectivity, and effective processes to ensure high service level agreements boost enterprise confidence in outsourcing services. The COVID-19 pandemic also accelerated enterprise digitalization, creating higher demand for storage and computing capabilities.
Internet-enabled devices and industrial sensors such as internet of things (IoT) devices are ubiquitous across sectors, significantly increasing data creation. This leads to high demand for data transfer and storage systems and massive investments in data centers. Other factors influencing the European market for data center colocation services include hybrid cloud adoption and a high degree of data center activity in primary and secondary markets.
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