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Hospitals are under extreme pressure to reduce costs and become more profitable. Operating rooms (ORs) drive approximately 60% of revenue in the average hospital. Considering the present uncertain regulatory climate and challenging economic environment, medical device companies are challenged with having to accomplish more at provide the same at an affordable cost. The most critical issues entail finding new methods to reduce human error and improve the efficiency and quality of surgical care.

Technology is now available to help hospitals reduce surgical risks and maximize their return on OR investments. The opportunities for Medtech market continues to grow as mergers and acquisitions continue to be on the rise. As Venture capitalists shift their focus to invest in early-stage companies with innovative medical technologies, emerging medical device companies need to think outside the box by accomplishing more with less expenditure. Apart from offering compatibility , OR vendors will need to focus on future proofing of their devices and solutions to enable them to offer long term contracts , that will enable them to retain clients with upgraded versions of their solutions.