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India dominates the South Asian data center colocation services market, contributing almost 88.1%. The current state will continue with the rapid demand growth of colocation services from the hyperscale cloud segment, OTT participants, and content providers in the next few years. The demand for hyperscale data center capacity has been growing in India for the last 2 years. The growth is due to multiple factors, such as enterprises moving their IT infrastructure to the public cloud, high consumer demand for app-based/OTT services running on the cloud, and a rapid increase in Internet data consumption.

Hyperscale demand will drive most data center colocation growth in the coming years. In addition, enterprise/retail demand from BFSI and IT verticals will contribute to the data center colocation market growth. Companies prefer to shift from captive establishment to colocation data centers to reduce capital expenditure, achieve higher operational efficiencies, and leverage state-of-the-art infrastructure. Further, the COVID-19 outbreak strengthened enterprise movement from captive data centers to colocation facilities to ensure business continuity.