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The job of a sales representative continues to become more challenging and complex, with the rep under pressure to work faster, harder, and smarter. Mobile Sales Force Automation (SFA) solutions are designed to provide sales personnel with the real-time information and guidance they need to sell successfully, including managing leads, forecasting accurately, increasing win rates, and maximizing sales revenues. These mobilized SFA offerings are receiving strong attention in the North American market.

Both the SFA user and SFA provider will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track and address challenges, including: 1) Customer worries regarding budget and pricing, 2) Delays in incorporating AI-based guidance and analytics, 3) Difficulties creating an effective partner ecosystem, and 4) The limited number of available industry-specific SFA options.