Benchmarking Passenger Vehicle OEMs’ Customer Service Channels: What are the Recent Advancements?
Growth strategies hinge on developing omnichannel value line labels, workshop concepts, and subscription-based maintenance services to support customers beyond the warranty period
In this report, Frost & Sullivan profiles, analyzes, and benchmarks conventional and electric OEMs by their OES channel service and maintenance offerings. The geographic scope is global. The base year is 2021; global sales reflect 2019, 2020, and 2021.
The study benchmarks the OEMs and their OES services in the following segments: Maintenance offerings; digital retail and omni-channel strategies; value line offerings; loyalty programs and subscription services; warranty programs; financial contracts and credit services; commercial account services and used car programs; and connected, autonomous, shared, and electric (CASE).
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