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  • What is the Future Growth Potential for NFTs and the Virtual Economy?
    A disruptive technology innovation that serves as the foundation for the multibillion dollar virtual economy

    Research Overview

    Non-fungible Tokens (NFTs) refer to unique and distinguishable digital assets stored on a distributed ledger/blockchain. Following the emergence of the bitcoin digital currency in early 2009, “colored coins” were coined by Yoni Assia in 2012; these were small parts of bitcoins that represented assets, primarily digital collectibles, and were the predecessor to NFTs. In 2017, John Watkinson and Matt Hall created CryptoPunks, 24x24 pixel characters that exist on an Ethereum blockchain. Only 10,000 such characters with unique appearances were created, leading to tremendous buzz amongst a community of crypto users who treated ownership as a badge of honor. This served as an inspiration for NFTs, which has now become a potentially lucrative technology, creating value for businesses across the globe.

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