Research Overview

In the post-pandemic economy, a fundamental shift in the consumer behavior has been witnessed that has urged the retail sector to establish an omni-channel presence and rethink the business strategies. Rise of generational inclination toward retail digitization and ultrafast order delivery is driving the growth of the hyperlocal business model. Around 68% of online shoppers prefer buying from platforms that offer fast shipping. In such highly competitive ecosystem small and local retailers need to take aggressive measures to survive in the market. The hyperlocal business model promotes local retailers and expands their area of operation at considerably low costs.

The shift from traditional supply chain to hyperlocal supply chain has introduced evolutionary concepts to facilitate on-demand and speedy delivery. The large and distant distribution hubs replaced by flexible fulfillment centers and dark stores can reduce the delivery time significantly being closely positioned to the consumption points. Rapid delivery as short as 30-minutes is gaining popularity among consumers and retailers; several startups such as Dunzo, GoPuffs, Dija are gaining traction for their short spanned delivery services. Gorillas – a German delivery company has attained the title of unicorn in the shortest period given its successful start.