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Although marketplaces were already offering their services online, the COVID-19 pandemic prompted many transactional companies to start offering their services digitally too. This resulted in more competition, an expansion of the market, and the development and implementation of different digital tools and services in order to cater to clients’ needs in a different environment.

New and used vehicles can be acquired in a variety of ways in Latin America, including through official car dealerships, marketplaces, or online transactional companies (understood as companies operating digitally, purchasing used vehicles from individuals and businesses and reselling them on their website). Many used car purchases happen between two individuals, with no company involved at any point in the process. The used vehicle market in Latin America is not completely formalized; often the information between parties is scarce, which can lead to scams or fraudulent purchases.