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This study examines programs and platforms that create demand for sustainability in the aviation industry. Mandates from aviation regulators, like the International Civil Aviation Organization (ICAO), Federal Aviation Administration (FAA), and European Union Aviation Safety Agency (EASA), are playing a vital role in driving sustainability in the aviation industry. Aviation associations of scheduled and nonscheduled airlines have developed sustainability programs that will be updated on a regular basis. Aircraft original equipment manufacturers (OEMs) and startups are developing electric vertical takeoff and landing aircraft (eVTOL) platforms and hydrogen kits that can be placed on turboprop aircraft.

Airlines play a crucial role in driving the demand for sustainability as they work closely with aircraft OEMs, engine OEMs, lessors, and technology providers. Airlines from North America and Europe are investing in new aircraft platform providers and working with startups focusing on the usage of hydrogen as a fuel. Airlines from the Asia-Pacific and Latin America are working only on eVTOL aircraft and assisting eVTOL aircraft manufacturers with certification processes and infrastructure development. The study also examines the key factors driving and restraining the adoption of sustainability in the aviation industry and concludes by identifying the key growth opportunities emerging in the aviation industry around sustainability.