Customer Perspectives on Quality of Experience for Streaming Video Reveal Vast Growth Potential
QoE has become a key competitive differentiator for streaming companies
Research Overview
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured.
With video delivery having improved so much over the past few years, QoE measurement now has to take place on a very granular and detailed level. This causes internal challenges for companies that are working on best practices to do so across multiple CDNs. As video streaming usage continues to grow at higher qualities, such as 1080p with HDR and 4K, content owners will need to offer better video quality across all devices, including mobile and live sports events.
Survey respondents came from those responsible for the video experience at broadcast, publishing, and OTT services for live and on-demand content. It also included those responsible for building out video delivery services, including those involved with caching, content distribution, and network build-out.
Take your first step towards achieving growth-centric solutions with our
Growth Pipeline Dialog™. Speak to our industry experts in a complimentary open discussion that will spark innovative thinking and growth opportunities that will benefit your organization.