Research Overview

The severity of the impacts triggered by Covid-19 has transcended all aspects of our day to day lives and is extremely difficult the fathom the ripples faced by various business verticals. With a view to reverse the apprehensions instilled in people’s minds with regards to their personal hygiene and safety and return to the pre-pandemic stage of stability, businesses across all industries have realized the need to incorporate contactless/no-touch solutions into their existing operation models.

The change triggered by the pandemic is tangible and can be felt across all consumer cohorts. A traditional brick and mortar store operator slowly moving to an omni-channel mode of operations simply to retain its consumer base and allow them to make their purchases without having the need to visit the store physically is an example of how consumer perceptions have altered in the last couple of years.

“Enhancing Customer Experience” is no longer a marketing strategy taken up by businesses but a mandate in the post-Covid era. This makes it all the more important for businesses and brands to take up a strategy that provides users with a virtualized experience and helps them seamlessly navigate through various touch-points without having the need to explicitly engage in a human-human interaction.