Research Overview

This study assesses on-demand food delivery in Southeast Asia, with a focus on the platform-to-consumer segment. The key countries discussed are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

On-demand food delivery is a door-to-door and online-to-offline service. Service operators integrate the value chains of catering merchants and consumers and seamlessly aggregate them on an online platform. Generally, service operators have their fleets (or delivery partners) for picking up takeaway orders from merchants and delivering them to consumers. Or, the platform provides takeaway order and payment systems, while catering merchants offer their delivery services. Consumers can also make payments through digital solutions and cash on delivery.

Penetration of internet and mobile applications is rising. In Southeast Asia, on-demand food delivery services are emerging, especially in urban areas, such as Bangkok, Jakarta, Kuala Lumpur, and Singapore.