Research Overview

This global study focuses on two-wheelers (2Ws) with displacement of more than 250 cubic centimeters (cc), which are considered premium motorcycles. However, in some global regions such as North America and Europe, motorcycles beginning above 500 cc are considered premium. This study differentiates the global premium 2W market based on motorcycle category, type, and top OEM models. All key premium 2Ws are covered, including global sales by region and country with data analyzed from 2016 to 2020 and forecasts to 2025 based on available data.

The main focus of the study is to explore how premium 2Ws across the world are classified and how OEMs are able to shift their focus when expanding geographically. Apart from the premium 2W models categorized by OEM and type, the study provides a look at new and upcoming models, with comparisons made between engine displacement and price. Other areas this study covers are current and future OEM strategies, alliances formed between various OEMs, market trends, and business models.

An objective of this study is to reveal the factors transforming the global premium 2W space and how top OEMs are positioning themselves to transition toward electric solutions. In that sense, the study deep dives into a separate analysis of the top premium OEMs in the market, identifying their market share, with analysis on both displacement and pricing. Last, this study delivers a snapshot of various premium 2Ws, a look at top business models, and major growth opportunities in this space.