North American Mobile Asset Management Sector: Competitive Growth Opportunities Powered by Supply Chain Issues
Increased need for asset visibility, new technologies, and go-to-market strategies drive industry growth
Research Overview
With supply chain issues dominating the news, Mobile Asset Management (MAM) solutions are gaining even more credibility and attention in the North American market. Each year, Frost & Sullivan examines the mobile asset management solution category, defining MAM as solutions that remotely locate, monitor, and manage moveable assets that are outside of a company’s four walls. The typical mobile asset management offering includes a wireless hardware tracking device that can be attached to the asset or packaging. Also included are multiple environmental sensors (monitoring temperature, tilt, humidity, etc.), application software, cellular data network service, and a web-based administrative portal.
Basic capabilities can include geofencing, location tracking, sensor readings, alerts, and simple reports. More advanced features and options are available.
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