New Growth Hubs for Wireless Carriers in the North American Field-Centric Worker Applications Sector
Advanced technologies, increased internal coordination, and stronger product control can create growth opportunities
Research Overview
This study defines field-centric worker apps as software solutions that are used out in the field, where the mobile employee is typically traversing from site to site during his or her work day. Sample worker types can include field sales reps, field service technicians, public safety first-responders, utility field techs, insurance adjusters, home health care workers, etc. Field-centric worker apps are mobile-first, allowing these workers real-time access to, and exchange of, critical information, collaboration, and/or guidance via their smartphones, tablets, and even smart glasses and smart watches.
These field-based workers understand that mobile access to the right information and guidance can produce better, more timely outcomes. As a result, field-centric worker applications are receiving increased attention and growing in terms of capabilities. In addition, the evolving status of wireless carriers–the pioneering channel in this market–is of particular interest. This study examines the role of North America’s top-tier wireless carriers in the field-centric mobile applications market, including their current portfolios, challenges, and growth opportunities.
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