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Medical imaging original equipment manufacturers (OEMs) are increasingly marketing innovative customer engagement models which enable revenue growth while also helping OEMs reduce overall customer acquisition costs. These engagement models comprise long-term partnerships between OEMs and healthcare providers, such as integrated delivery networks, whereby the healthcare provider is able to purchase imaging equipment under an opex arrangement (monthly recurring charges), as opposed to forking over large, upfront cash outlays. Another key component of these engagement models is the shared responsibility and risk borne by the OEM whereby a portion of the OEMs remuneration is tied to the provider realizing certain operational and clinical outcomes. From a provider standpoint, such long-term partnerships offer tremendous financial/budgetary flexibility by allowing them to modernize imaging equipment despite facing budgetary constraints. Apart from healthcare providers, such opex-based imaging equipment procurement models also carry substantial appeal for independent imaging centers that may be seeking to expand their services portfolio to include more complex diagnostic imaging such as high-end magnetic resonance imaging (MRI) or more sophisticated computed tomography (CT). Going forward, interest in such solutions is likely to continue to gain steam within the APAC market, both public and private healthcare provider entities as these arrangements have the potential to significantly expand access to modern diagnostics technology without overburdening provider finances.