Reverse Logistics in a Circular Economy: What are the New-age Growth Strategies?
Increasing demand for closed-loop strategies that extend life cycle value will drive growth
Research Overview
Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect.
Reverse logistics is the process of collecting and aggregating products, components, or materials at their end of life for reuse, recycling, and returns. Reverse logistics plays an important role in the process of companies aiming to transition to a circular economy.
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