In the near future, cars will function similar to how smartphones or even smart devices are utilized today, an evolutionary leap from their original role as merely transportation hardware. Automakers must recognize this impending shift and transform their vehicles into digital hubs as soon as feasible. Although this new form of operation will spell success for automakers, the technological shift will need either in-sourcing or, preferably, outsourcing from corporations such as Google, Amazon, and Microsoft—the tech heavyweights. The trend toward outsourcing is clear, and auto manufacturers are racing to improve the end-customer ownership experience—which implies that they must integrate the consumer electronics world into the in-vehicle experience.
This research service focuses on the vision/mission; automotive strategies; connected vehicle strategies; strengths, weaknesses, opportunities, and threats (SWOT) analysis; and value propositions for each organization in the connected car industry. Frost & Sullivan has analyzed the in-vehicle software solutions strategically to establish each company's posture for enabling technology leadership in the general automotive sector.
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