Research Overview

The halal economy has been gaining traction over recent years and is poised for further growth driven by factors such as favorable Muslim population demographics, halal trade expansion and growing regulatory and policy support. Aside from Muslim-majority nations, non-OIC (Organization of Islamic Cooperation) countries will also witness growth traction considering halal export potential and non-Muslim demand for halal products and Islamic services. In this context, companies in non-OIC countries should increasingly look to incorporate halal products into their portfolios to drive new business. This piece is designed to provide organizations with insights into key drivers and restraints shaping the halal economy, top growth opportunities by sub-segment, as well as country-focused policy and competitiveness insights.