Potential Growth Prospects for Life on Board in the Global Automated Vehicle Sector
Driven by advanced technologies such as artificial intelligence and augmented reality, total addressable market to surpass $120 billion by 2035
Research Overview
The automotive industry defines life on board as the time occupants will spend on board a future connected and automated vehicle. Level 4 automated driving will transform how vehicles are designed, from the inside out. With minimum-to-no driving activity involved, vehicle control systems such as steering, braking, and accelerating will be hidden away while a central automated system navigates the vehicle, making way for more space within the cabin. The automotive industry has abstracted the concept of life on board as an evolution of cabin and cockpit technologies to enhance the engagement, comfort, and convenience features for vehicle occupants through artificial intelligence (AI), augmented reality (AR), and self-learning. The end result is a relaxed, immersive, and connected experience for occupants of an automated vehicle.
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