Novel Growth Avenues in the US Automotive In-vehicle Navigation Industry
Augmented reality, sensors, connected data, and AI set to transform navigation services for users and businesses
Research Overview
The US automotive in-vehicle navigation market is converging. Numerous technological developments, such as cloud computing and AI/ML capabilities, have created numerous new use cases. These opportunities include the integration of augmented reality in head-up display (AR HUD), HD mapping and sensor analysis for ADAS, and personalized services to elevate the in-car user experience.
This study offers an overview of in-vehicle navigation systems (on-board navigation, hybrid navigation, cloud navigation, smartphone navigation) and an analysis of the overall market. Analysis includes an overview of manufacturers’ offerings in terms of their factory-fitted navigation systems, map update availability, costs for customer, and system limitations. This research also includes market penetration forecasts (2022–2028) across the in-vehicle navigation segments based on OEM partnerships and investments in cloud and technology providers.
The US in-vehicle navigation market offers numerous opportunities not only to automakers, cloud platform providers, and map suppliers, but also for Tier I suppliers in ADAS industry players.
Take your first step towards achieving growth-centric solutions with our
Growth Pipeline Dialog™. Speak to our industry experts in a complimentary open discussion that will spark innovative thinking and growth opportunities that will benefit your organization.