Research Overview

This research study examines the global electronic commerce (eCommerce) market with a focus on North America and the information technology (IT) and consumer electronics verticals. The report delves into the macro-economic factors affecting the global retail eCommerce market, its growth during the course of the COVID-19 pandemic, as well as the drivers, trends, challenges, and competition that are shifting global market dynamics.

Globally, 2020 proved to be a turbulent year for the retail industry. Businesses have had to deal with supply chain interruptions, demand disruptions, labor supply issues, and cash flow problems. In response to the pandemic, they have had to expand their touchless payment options and contactless delivery as well as completely rethink marketing strategy. Remote work and distance learning quickly became the norm, changing consumer purchasing behaviors and catalyzing digital transformation.

This study presents a current view of the global IT/CE eCommerce market and its projected growth in light of the COVID-19 pandemic. It also explores growth opportunities in a post-pandemic world. The base year used for analysis is 2019 with forecasts offered through 2025.