Research Overview

COVID-19 has caused a tremendous disruption in sales globally. Customers are canceling contract renewals and ongoing deals, even as businesses are facing revenue losses. Sales employees, as well as vendor partners, are feeling threatened in this unprecedented environment. Therefore, businesses are being forced to look at newer and innovative ways to sell more with effective processes. This research service aims to decode the benefits and role of sales automation in sales enablement for organizations. The study will also focus on growth opportunities for vendors and offer commentary on some key participants in the market. The study also touches upon the correlation between sales automation and customer experience. The key technologies (also covered in the research service) transforming the sales automation market globally include Natural Language Processing (NLP), smart workflows, and Robotic Process Automation (RPA). It also provides the growth opportunities available to stakeholders and the action they can take to capitalize on them.