Research Overview

Human bodies will be enhanced in the future through biological augmentation and body enhancements. Biological augmentation and body enhancements are classified into Internal implants, External wearables and Aesthetic Augmentation. Internal implants currently are the medical devices inserted into the human body to replace a damaged biological body part, support a weak biological body part. Internal implants however are to go beyond repairing body parts and will replace existing body parts thus evolving humans into posthumans, beings with vastly greater capacities than current human beings have. External wearables consist of the electrically controlled devices which are incorporated into clothing or worn on the body as accessories. These are used to monitor performance and enhance human function; however future body scenarios shall witness external wearables helping humans to have superhuman physical capabilities. Aesthetic augmentation consists of topical medication, cosmetics and self-care products. They are used to aesthetically augment appearance. Advancements in aesthetic augmentation are leading to hyper personalized product offerings which use factors such as genomic technology, diet, stress level etc to offer tailor made products for customers.

Improving health through what we eat is classified into Hyper personalized nutrition and Hyper personalized behavioral conditioning. Health and wellness has become a matter of concern for customers owing to the weakness of the human body which has been exposed during the COVID-19 pandemic. In order for immunity boosting customers look out for food solutions which offer huge amount of nutrients. Superfoods fill this need as they are nutritious and energy dense foods which are high in antioxidants and have anti aging properties. Hyper personalized nutrition has given rise to nootropics which enhance brain function.

Exercise augmentation consists of Immersive fitness & Gamification, Personal fitness assistants and Fitness as a service. The COVID-19 pandemic has bought in an uptick amongst customers to stay at home. Owing to this phenomenon companies are adapting their business models to cater customers at the comfort of their homes. Fitness as a service is the business model adopted by these companies, offering a mix of product and service by providing exercise equipment combined with connected workout membership services. Along with at home workouts customers are provided with simulated environments through immersive fitness. Usage of virtual reality is carried out to give the most immersive experience to customers. Fitness applications are using gamification principles to keep the customers interested and thus help them achieve their fitness goals. Along with immersive fitness and connected workouts, customers are assisted in their workouts by personal fitness assistants. These assistants are AI driven and assist customers in exercise tracking, diet building and overall motivation and adherence.