Research Overview

This Frost & Sullivan research service examines the role artificial intelligence (AI) will play in the transformation of the automotive space. AI is a key disruptive technology, wherein automakers are evolving into technology firms and expanding their service offerings beyond manufacturing vehicles. Technology implementation has increased, and the post-pandemic situation appears to be positive for all stakeholders; however, automakers have yet to fully harness AI’s potential in their service offerings. Although AI is in the nascent stage of development, OEMs are adopting it across the automotive value chain to improve manufacturing and to enhance customer experience, marketing, sales, and after-sales services.

This report examines use cases and business opportunity areas for various players in the automotive ecosystem, including OEMs, Tier I suppliers and technology service providers, and new entrants or start-ups. As the industry continues to evolve, AI capabilities will become the core of automotive solutions.

The study identifies key AI trends impacting the industry, including the convergence of connectivity, autonomous, sharing/subscription, and electrification (CASE); the increasing use of digital assistants; and the emergence of cloud and data analytics. Discussion covers the adoption of various AI automotive industry elements and lists companies to watch out for in this space.