Across the global PPE market, acquiring new customers by expanding geographically has been driving consolidation activities and addressing customers’ preference for procuring all of their PPE from one supplier. This trend has propelled PPE manufacturers and distributors to pursue acquisitions, widen their portfolios, offer complementary training and technical services, and become one-stop shops. In addition, distributors are launching private label PPE product brands. These private labels will enable them to earn larger profits and offer a low-cost alternative to customers. As a result, PPE manufacturers may lose market share and face challenges due to low-cost products available from new competitors.
Another way to reach new customers is for distributors to adopt technology and digitize their businesses. For instance, by incorporating an eBusiness model, a customer can use digital information and communication technologies to reduce process costs, expedite procurement, and manage orders.
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